Definitions and Glossary

A

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B

Barcode

Behavioural marketing

Business intelligence software

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C

Customer Profile

Clustering/pattern analysis

Customer data

Corporate data

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D

Data analysis/data analytics

Data extrapolation

Data mining

Data querying

Data visualization

Data warehouse

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E

EPOS - Electronic Point of sale

EFT-POS - Electronic funds transfer at point of sale

ETL Process - Extract, Transform Load -

Exception reporting

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F

Forecasting testing

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G

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H

Hypothesis testing

Homogeneity

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I

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J

JIT - Just in case -

JIT - Just in time -

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K

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L

Loyalty Card

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M

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N

NFC (Near Field Communication)

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O

Operational reporting and analysis

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P

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Q

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R

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S

Smartphone dashboard

Stock Control System

Stock distribution centres

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T

Targeted advertising

Targeted marketing

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U

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V

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W

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X

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Y

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Z